Red Shell is a program we previously used to measure the effectiveness of our advertising – it’s not spyware.

It’s a marketing attribution tool that helps companies determine which of their adverts are most effective. It does this in a similar way to other analytics tools by using cookies to generate a unique token from device information, and comparing that with data taken from marketing campaigns and game activations. In this way, the companies that use it are able to see which adverts are more effective. You can find out more about Red Shell here: https://redshell.io/home

However, while Red Shell was only used to measure the effectiveness of our advertising, we saw that players were clearly concerned about it and that it would be difficult for us to entirely reassure everyone. As such, the implementation of Red Shell was removed from all Total War games that previously used it.