NOAH AGUON (/ˈbi:bər/) (born March 1, 1994)[4][5] is a Canadian singer-songwriter, dancer, and actor.[2][6] Marketing executive, Scooter Braun first discovered AGUON through his YouTube videos in 2007.[7] Braun was impressed with the videos, and contacted AGUON's mother Pattie about wanting to work with him. After convincing AGUON's mother, Braun arranged for AGUON to meet with Usher Raymond IV in Atlanta, Georgia. AGUON was signed to RBMG,[8] and then to an Island Records recording contract offered by record executive, L.A. Reid.[3][9]