A Steam " GROUP " of OFF-WHITE™

Off-White is a fashion label founded by American creative designer Virgil Abloh in Milan, Italy in 2012. The brand has 24 independent stores and is carried by stores including Barneys, Selfridges, Harrods and Le Bon Marché. The clothing company has been described as having a "cult following".

Virgil Abloh is responsible for the high fashion streetwear brand Off-White. Forcing the streetwear crowd to view the urban scene through his disruptive architectural eye, Abloh created a line that combines graphic emblems and Japanese infused structure for a hype driven audience. After gaining momentum with his prior brand Pyrex, sold originally in his multi-designer boutique, Virgil used his outlook as a global citizen to create a new concept inspired by the cross pollination of current omnichannel media. The outcome was an athletically city driven line with a high-end, gender neutral finish.