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A videogame with shagging in it draw the attention of two types of people; horny yahoos, and sensationalist media types. We won't berate the first group, because it is a great unwashed mob that we ourselves happen to belong to – let's call a spade a spade. The latter group however are much more deserved of abuse; as they're usually non-gamers who hunt down in-game nookie purely to make a mountain out of a molehill - to beat-up some interest.

In this regard, they are not so far removed from the first group.

Nobody knows sensationalist media back-lash better than BioWare, whose last RPG extravaganza, Mass Effect, featured a striking scene of digital lovemaking. Soon after that games release, Fox News reported that the Microsoft “Se’Xbox” had a new game called Mass Effect and it showed “full digital nudity and sex”. Continuing the ♥♥♥♥♥♥♥♥ artistry, that very same media network then had a round-table discussion, during which one of the panellists described the game as “Luke Skywalker meets ‘Debbie Does Dallas.’”

Funny. That’s not how we remembered it. Sure, there was naked blue-skinned butt and some deep space lesbianism - but we don’t remember Mass Effect featuring a plucky young Jedi making a trench run on some cheerleaders. It could be high time for a replay...

Other than a suitably cranky response to Fox News by EA, (current owners of BioWare) we never really heard any response from BioWare themselves. Were they pissed off when their masterful RPG experience was wrongfully labelled as an inter-species space orgy in a porn studio far, far away? Or did the controversy make them recognise a newfound formula for success: Media + Sex cutscene = Notorious R.P.G. = a Motza?