There's Always a Madman: Fight or Flight will cost $9 at launch ($9.99 normal price with a 10% launch discount to reward early players) when it releases March 22, 2024.

To arrive at this price, I examined similar games both in terms of their price on Steam (non-sale price, rounded to the nearest dollar for simplicity) and length (completionist play length taken from howlongtobeat.com, rounded to the nearest hour for simplicity), arranged from cheapest to most expensive, and then compared against There's Always a Madman: Fight or Flight. Here are the reference games, along with the same info for There's Always a Madman: Fight or Flight:

• Vera Blanc: Full Moon; 3 hours; $5 (not on Steam, so Switch price used)
  
• Undercover Agent; 6 hours (no time listed on HLTB, so estimated based on Steam review playtimes); $5
  
• Framed Collection; 3 hours; $10
  
• Henchman Story; 7 hours; $15
  
• Batman - The Telltale Series; 9 hours; $15
  
• Agent A: A Puzzle in Disguise; 6 hours; $20

• There's Always a Madman: Fight or Flight; 4 hours (it's 2 hours for a single playthrough, so I'd consider 2 playthroughs for 4 hours combined as a rough time estimate for a completionist to experience the game to its full extent, plus I would recommend a very short 3rd playthrough where you decline the mission); $10 price

Since There's Always a Madman: Fight or Flight is meant to feel like you're in a spy thriller, I've also examined substitute goods in other media available digitally, again arranged from cheapest to most expensive:

• A Jack Ryan novel on Kindle (The Hunt for Red October); $8
  
• A Jason Bourne novel on Kindle (The Bourne Identity); $10
  
• A James Bond novel on Kindle (Goldfinger); $11
  
• Kingsman: The Secret Service graphic novel on Kindle; $13
  
• The first James Bond film (Dr. No) on iTunes; 2 hous; $15
  
• The first Mission: Impossible film on iTunes; 2 hours; $17
  
• The latest Mission: Impossible film (Dead Reckoning Part One) on iTunes; 3 hours; $20
  
• The latest James Bond film (No Time to Die) on iTunes; 3 hours; $20

In general, similar games range from $5 to $15, similar novels are around $10, and films are in the $15-$20 range. As such, I feel comfortable setting the price for There's Always a Madman at $10, putting the game in the middle of the pack for what you'd pay for a similar experience elsewhere. However, rather than getting yourself a spy novel where things turn out exactly the same way no matter how many times you read it, you can pick up the interactive spy novel There's Always a Madman: Fight or Flight, put yourself in the shoes of a spy, and see how your own story turns out.


Yes, There's Always a Madman: Fight or Flight will receive regional pricing via Valve's recommended regional prices. In most cases, this results in the price being lower than it would normally be if the price was calculated based off of current exchange rates. I do not pretend to be an expert in buying power for each country across the globe, so I will instead rely on Valve's expertise here.


So there you have it. I hope you pick up There's Always a Madman: Fight or Flight for only $9 (or whatever you're regionally-adjusted launch discount price is) when the game releases on March 22, 2024. In the meantime, please wishlist and try out the free demo on Steam here: https://steamproxy.net/steamstore/app/2390500/Theres_Always_a_Madman_Fight_or_Flight

I am thrilled to announce that There's Always a Madman: Fight or Flight has passed Valve's certification checks and can be considered to have "gone gold" roughly two months ahead of its release on Friday March 22, 2024 (for reference, "going gold" generally means when a game starts being physically printed onto discs, which typically happens about a month before the release date. There's Always a Madman: Fight or Flight will be a digital-only release, so I am considering the point at which the storefront approves a build of the game to be my "going gold" point).

In addition, the instrumental title track for There's Always a Madman: Fight or Flight will go on sale the same day as the game - Friday March 22, 2024. You can wishlist the soundtrack on this page which just launched: https://steamproxy.net/steamstore/app/2415260/Theres_Always_a_Madman_Fight_or_Flight_Soundtrack

There will also be a Deluxe Edition where you can pick up the game and the soundtrack together. Please note that the soundtrack is limited to the one track mentioned above - the game of course has many more tracks than that, but this is the only one I have the ability to sell due to licensing agreements for the other tracks.


Although a build of the game has been approved, there are still plenty of things left to do, including but not limited to:

• Prototyping achievements
  
• Playtesting the game
  
• Fixing bugs identified through playtesting
  
• Marketing tasks leading up to launch

I hope you pick up There's Always a Madman: Fight or Flight - either the base version or the Deluxe Edition - when the game releases on Friday March 22, 2024. In the meantime, please wishlist and try out the free demo on Steam here: https://steamproxy.net/steamstore/app/2390500/Theres_Always_a_Madman_Fight_or_Flight