12 markets. 24 styles. All mess, if you'll gonna try to keep 1 recipe per style for sale, as I initially did.

Let's make it more organized, to avoid cluttering your recipe book.

This list is intended for endgame usage when you've fully unlocked all market trophies (ergo, maximal reputation in each and every settlement).
Important specific towns' and beers' quirks included!
Capital-only beers (and other "only one town cares so why should I care?" beers) are included into a separate list at the very bottom without any quirks because who cares?

Three beer styles which ensure decent income on as many markets as possible.
Intended to be used for recipes with Strength 5 and below, to ensure as small delay between order and start of sales as possible.

Farmhouse Ale
5 (five) markets, none of which is especially picky. Four unique markets. No bad quirks. Decent Virtue ranges and sensible time-to-brew.
Your #1 ale to brew when there's nothing urgent to brew.

Markets:
Hefedorf
Pilsnerheim
Dunkelheim
Spalt
Tettnang

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Light Ale
Three markets, of which two are unique (yet not quite rich nor well-populated). VERY quick to brew.
Early-game classics which keeps you afloat, if something did put a dent in your finances.

Markets:
Hopfendorf
Malzdorf
Pilsnerheim

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Mughali Pale Ale
Two unique (unless you also lager Bock, as noted below) markets. Better sales and slower shelf life decay during first week of sales, worse sales afterwards. Seems to be a per-batch rather than per-"wave". I. e. in multiple overlapping batch sales each batch will have its own sales modifiers.
Consider Abbey Ale instead, if you wanna dabble in Lagering (or 6+ Strength beers - that guaranteed bonus trait, which rolls per-batch rather per "recipe x fermentine" combination, is very, very tempting...)
A solid backup plan in either case!

Markets:
Weizenheim
Bockheim

You can demolish your cold cellars, once you're done with quests and tournaments.
Or you can convert these into a money pump which pours you precious Florins from pockets of biggest market in the game: Capital!

While Bock Beer's bonuses to sale/price (if fully lagered) are looking tempting, there's one specific beer which demands lagering AND can be imported to the most headache-inducing (yet quite rich!) market in the game.

Enter Smoked Beer!
RAW Lagering should count as "storing in a barrel" for Hallertau market's unique quirk!
If (if!) you'll manage to quench Capital's thirst, you sure will have another black hole to drain your excessive beers to.
Might be a bit micro intensive, since it starts losing Quality as time passes, once it finished Lagering.

Bock Beer is still a reasonable alternative for more casual players which don't order 8+ beer batches at once, though.

P. S. Lagering overrides Ageing. Go nuts with Lager's Strength, you won't have to wait as much for it to Age properly!

Abbey Ale <- +1 month to Ageing duration (i. e. 2 months for Strength 6) but gets random Ale Trait once Aged
Pilsnerheim
Bockheim
Maerzenheim

Amber Ale <- sales/price penalties when not Trending, bonus to brewing quality rolls when Trending
Malzdorf
Hefedorf
Weizenheim
Tettnang

Blonde Ale <- Fair Price varies by season
Hopfendorf
Malzdorf
Weizenheim

Bock Beer <- Lagering (3 months), bonus sales/price if fully Lagered
Dunkelheim
Capital

Bohemian Pilsner <- Lagering (2 months), halved impact on demand decrease, worse shelf life in Summer
Maerzenheim
Spalt

Farmhouse Ale
Hefedorf
Pilsnerheim
Dunkelheim
Spalt
Tettnang

Fruit Ale <- better sales, worse fair price
Weizenheim
Dunkelheim

Hefeweizen <- sales penalty in Poor and Average markets. So basically it only sells well in Hallertau - but who cares about Hallertau?
Hefedorf <- Average
Pilsnerheim <- Poor
Weizenheim <- Poor
Maerzenheim <- Average
Hallertau <- Opulent, demands 1 month in a barrel, Strength 6 or lagering is recommended

Herbal Ale
Malzdorf
Hefedorf

Italic Grape Ale <- +10% Infection chance
Spalt
Capital

Light Ale
Hopfendorf
Malzdorf
Pilsnerheim

Mughali Pale Ale <- better sales and slower shelf life decay during first week of sales, worse sales afterwards
Weizenheim
Bockheim

Old Ale
Hopfendorf
Hefedorf
Bockheim
Hallertau <- demands 1 month in a barrel, Strength 6 or lagering is recommended

Saison
Pilsnerheim
Maerzenheim
Dunkelheim
Spalt

Smoked Beer <- Lagering (2 months), starts losing Quality if stored after Lagering is finished
Hallertau <- demands 1 month in a barrel, Strength 6 or lagering is recommended
Capital

Tripel
Dunkelheim
Tettnang

Witbier
Bockheim
Hallertau <- demands 1 month in a barrel, Strength 6 or lagering is recommended

Barley Wine
Bavarian Helles
Capital

Belgian Kriek
Spalt

Dubbel
Bockheim

Gose
Hallertau
(bruh)

Livonian Porter
Scotch Wee Heavy
Tettnang

Münchener Dunkel (Muunchener Dunkel (Munchener (you got the point)))
Maerzenheim