In this game, managing your shop involves balancing different revenue streams, each with its own level of profitability and work.

Selling Individual Cards:
This is the most profitable method but requires the most effort. Opening card packs can become tedious, but selling individual cards, especially lower-value ones, offers the highest margins. You might think high-value cards would be the breadwinners, but the real money is in the smaller sales. Still, keeping those rare cards on display for a few days can drive up demand and allow you to charge a premium—especially in mid to late game. Early on, selling high-value cards for quick cash can be helpful to get things rolling.

Selling Products:
Selling items like card sleeves and accessories is the second most profitable but requires a moderate amount of upkeep. Shelves need to be fully stocked to maximize customer purchases, as the game's algorithm ensures customers will buy a random percentage of what’s available. Having more shelves filled with high-margin items increases the likelihood of sales, but remember that stocking too many large items like board games reduces how much customers buy in a single visit. Smaller, high-margin items like card sleeves and protectors are more efficient.

Pricing Note:
Adjusting prices only matters if they’re too high. Customers are generally okay with a small markup (~10% over market rate), but anything above that can deter some buyers. The threshold seems to vary by customer, so while one may be fine with a 25% markup, others may not.
Note that you can mark up individual card significantly more than you can mark up card packs or accessories. Accessories typically have the threshold of ~10% while individual cards have the threshold of +20%

Hosting Tables:
Hosting tables for customers to play at is the least profitable income source, but it’s steady and low maintenance. The main concern with tables is making sure you've sold enough cards to attract players. Upgrading tournaments boosts passive income, but if you rely too heavily on tables early on, you’ll struggle to bring in enough players.

Opening booster packs, though tedious, is the most reliable way to earn significant money. High-value cards can be great, but don’t overlook the lower-value cards—they’re where the real profit lies. Displaying rare or valuable cards in cases increases customer interest over time. In mid to late game, holding on to rare cards for about a dozen days can pay off big, but early game requires quicker sales for cash flow.

The customer purchase algorithm is influenced by how stocked your shelves are. If they’re full, customers will buy the maximum possible amount from that shelf. This is especially important for small, high-margin items like card sleeves and protectors, as they take up less space but yield more profit.

High-margin items like collector books and board games bring in significant profits but also take up more shelf space, leading to fewer overall sales per visit. The sweet spot is finding a balance between large items and smaller ones that can be stocked in bulk.

Tables don’t bring in much money on their own but are a great source of passive income once you’ve built up your card sales. The more cards you sell, the more players you’ll attract to your tables. You can increase table profitability by upgrading tournaments and ensuring there are enough customers to use them.

Opening the shop first thing in the morning brings a morning rush of customers that you’ll miss if you delay. Staying open later than usual can bring extra customers from the card game tables, especially if tournaments are being held.

Employees can turn this game from a micromanagement-heavy grind into a more passive experience. High-cost employees tend to offer better efficiency, but even they aren’t as fast as a player handling tasks directly.

Stockers: Ensure shelves are always fully stocked, maximizing customer purchases.
Cashiers: Help move customers through the line quickly, reducing wait times and allowing new customers to spawn.
If you prefer managing everything yourself, you can keep employee involvement minimal, though the game becomes more hands-on.

Air fresheners are essential to prevent bad reviews. Placing two near the entrance ensures that all sticky customers get cleaned as they walk in, avoiding low ratings. They are a lifesaver in the mid to late game, allowing you to focus on other aspects of your shop without worrying about dirty customers.

By mid-game, having multiple cash registers becomes important, especially if you have a lot of customers. Additional registers allow for better load-balancing of customers. Early on, though, more registers might be overkill unless you have a large customer base.

Storage racks are purely for organization—they take up floor space without generating revenue. They help keep your shop tidy by holding extra stock that won’t fit on shelves, but you can also stack excess items directly on shelves for customers to purchase.

There’s a variety of shelves, and while double-sided shelves are the most efficient, don’t ignore aesthetics. Creating a visually appealing shop with unique shelf combinations is part of the fun. Efficient stocking is important, but making the shop your own through its design adds to the overall experience.

Lights have a minimal impact on your power bill, so you can leave them on whenever you like. Some light fixtures don’t actually illuminate the area, so don’t stress too much about lining items up with them unless you’re a detail-focused player.

Expanding your shop increases rent, so be strategic about it. It’s often best to save enough money to purchase multiple walls at once to maintain a clean and cohesive aesthetic.

Shop B opens an interior and exterior door at the back of your main shop. It can serve as extra retail space, a stock room, or a dedicated table area. While you can’t close doors, you can direct customers to the main entrance with a sign. This minimizes the need to refill air fresheners in multiple areas.

Cardboard boxes don’t despawn on their own, allowing for some chaotic environments. You can dispose of empty boxes in the trash outside your shop if you want to keep things tidy. Items also don’t despawn, so you can create fun clutter with them if that’s your style.

Time only progresses once the shop opens, so take advantage of that to organize your store without any rush. Employees leave exactly at 9 PM, so if you need their help with stocking, get it done before the next day begins. For larger reorganizations, nighttime is ideal since employees won’t interfere.

Your shop rating is based on customer satisfaction, which comes from good smells, stocked shelves, and low wait times. You get one review a day, and a higher rating means more customers. Messing up early on can make the game harder later, as bad reviews can only be diluted, not removed.

The developers have hinted at some exciting updates, including apartments across the street that suggest a possible DLC involving personal living spaces. There’s also a shop down the road that might become another store location. A billboard with a video game ad hints at potential arcade games being added in the future. Keep an eye out for these!