"This Chinese clothing store is using a Formula 1 VR racing simulator to attract new customers to buy their merchandise. This is a great example of how you can use virtual reality in your marketing campaign.

Based on a space ship and a real F1 race car this VR arcade machine is challenging shopping people to finish the track they are driving on as fast as possible so they can walk away with huge amounts of discount.

Really surprised that I bumped into this in this random shopping mall in Shenzhen, China. The racing sim itself had been equipped with a Playstation wheel and a DPVR Headset. Interesting combo!

#VR #Racing #Marketing"