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Sometimes feelings of moe towards fictional characters include "sexual excitement", or are understood in the context where "lots of beautiful girls and boobs appear." In these cases, feelings of pure affection that gradually become stronger over time can lead to these feelings of eroticism.

Moe, however, is also considered to be distinct from pure lust. While small amounts of lust is generally considered "moe," a feeling that focuses too heavily on lust is considered outside the scope of moe. In a light novel by Nagaru Tanigawa, one of the characters mentions that the distinction between moe and pure lust can be made based on whether one can still maintain feelings of affection even after one has indulged in masturbation. According to commentator, Tooru Honda (ja) who considers moe to be "romance within one's head," the ideal kind of love within moe is "romantic love."

https://en.wikipedia.org/wiki/Moe_(slang)

♥♥♥♥♥♥♥♥!Boi i ma bit your ass!xD

Moe (萌え, pronounced [mo.e]) is a Japanese slang loanword that refers to feelings of strong affection mainly towards characters in anime, manga, and video games. Moe, however, has also gained usage to refer to feelings of affection towards any subject. Moe can be related to lust; however, pure lust without other feelings is considered outside its scope. The word Moe originated in the late 1980s and early 1990s in Japan and is of uncertain origin, although there are several theories on how it came into use. Moe characters have expanded through Japanese media, and have contributed positively to the Japanese economy. Contests both online, and in the real world exist for Moe-type things including one run by one of the Japanese game rating boards. Various notable commentators such as Tamaki Saitō, Hiroki Azuma, and Kazuya Tsurumaki have also given their take on Moe, and its meaning.

~one of the few that is cool~