Bleach (stylized in all caps) is a Japanese anime television series based on Tite Kubo's original manga series of the same name. It was produced by Pierrot and directed by Noriyuki Abe. The series aired on TV Tokyo from October 2004 to March 2012, spanning 366 episodes. The story follows the adventures of Ichigo Kurosaki after he obtains the powers of a Soul Reaper—a death personification similar to the Grim Reaper—from another Soul Reaper, Rukia Kuchiki.