Frutiger Aero (also known as Web 2.0 Gloss) is an aesthetic that spanned from roughly 2005 to 2014 🕰️ and peaked from 2007 to 2012 📈. Early instances of the aesthetic overlapped with Y2K Futurism 🌐✨ in the mid-2000s before surpassing it by 2007 🚀. It also overlapped with the McBling 💖📱 and Electropop 08 🎧🌟 aesthetics.

It is characterized by its use of skeuomorphism 🖱️, glossy textures 💿✨, cloudy skies ☁️, tropical fish 🐠🌴, water 💧🌊, bubbles 🫧, glass 🧊, lens flare 🌟📷, sprawling patterns 🌀, "humanism", aero glass 🖼️, bokeh 🔆, Frutiger fonts 🅰️, abstract tech 🔷, auroras 🌈, and bright, vibrant colors 🎨 (typically white, green, and blue ⬜🟢🔵).

The aesthetic's timeline coincides with the early days of Web 2.0 💻🌐 and the transition from feature phones to smartphones 📞➡️📱.