Fresh ice cream and tea designated for the young. Established in 1997, we have always adhered to the principle of making high-quality and affordable products. We are committed to bringing the global ice cream and tea industry to a next level!


Name | Snow King
Birthday | November 22nd
Characteristic | Adorable and dedicated
Title | Chief Quality Officer, Lifetime Spokesperson of Mixue Ice Cream & Tea
Mantra | I love you. You love me. Mixue Ice Cream and Tea.
Hobbies | Singing. Dancing. Exploring new ways to devour ice cream and tea. Mouth-watering on spotting a favourite milk tea store.
Self-introduction | I am Snow King. I hold an ice cream sceptre. I love ice cream and tea forever and ever.