Starbucks Coffee’s corporate mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” This mission statement reflects what the company does to keep its business running. It is clear that target consumers are given emphasis in this corporate mission. The following components of Starbucks’s corporate mission statement influence strategic management in growing the business:

1. Inspire and nurture the human spirit
2. One person, one cup and one neighborhood at a time