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Rickkity-T: so lets use some context clues
Rickkity-T: firstly this is outside on a window
Rickkity-T: you can see in the reflection that people are walking by it
Rickkity-T: The window is big
Rickkity-T: Through the window, there are shops
Rickkity-T: So, this is clearly a store
Rickkity-T: But, what does it sell?
Rickkity-T: Well, take a look inside
Rickkity-T: You can see a number of pictures in frames
Rickkity-T: It'd be a good assumption to assume that this store is some sort of photography place
Rickkity-T: "Shoot the kids" (with a camera)
"Hang the family" (on the wall, in a frame, with pictures)
"Frame the wife" (place the wife's picture in a frame)
Rickkity-T: Now, this is funny, because, without thinking, as you did, you would assume this slogan is describing some sort of horrific domestic abuse
Rickkity-T: "Shoot the kids" (with a gun)
Rickkity-T: "Hang the family" (with rope, to strangle and kill)
Rickkity-T: "Frame the wife" (Place the blame of the crime on your own wife)
Rickkity-T: It was likely the intent of those who placed the slogan there to confuse customers or those who walked past the storefront
Rickkity-T: in an attempt to attract buisness through humor
Rickkity-T: Clearly, it's working
Rickkity-T: Does that help?
It does ;)