𝕿𝖔 𝖋𝖎𝖓𝖉 𝖔𝖚𝖙 𝖜𝖍𝖊𝖙𝖍𝖊𝖗 𝖋𝖔𝖗𝖒𝖊𝖗 𝖆𝖓𝖉 𝖈𝖚𝖗𝖗𝖊𝖓𝖙 𝖎𝖉𝖊𝖆𝖘 𝖆𝖇𝖔𝖚𝖙 𝖙𝖍𝖊 𝖆𝖓𝖆𝖙𝖔𝖒𝖞 𝖉𝖚𝖗𝖎𝖓𝖌 𝖘𝖊𝖝𝖚𝖆𝖑 𝖎𝖓𝖙𝖊𝖗𝖈𝖔𝖚𝖗𝖘𝖊 𝖆𝖓𝖉 𝖉𝖚𝖗𝖎𝖓𝖌 𝖋𝖊𝖒𝖆𝖑𝖊 𝖘𝖊𝖝𝖚𝖆𝖑 𝖆𝖗𝖔𝖚𝖘𝖆𝖑 𝖆𝖗𝖊 𝖇𝖆𝖘𝖊𝖉 𝖔𝖓 𝖆𝖘𝖘𝖚𝖒𝖕𝖙𝖎𝖔𝖓𝖘 𝖔𝖗 𝖔𝖓 𝖋𝖆𝖈𝖙𝖘.

𝐌𝐞𝐭𝐡𝐨𝐝𝐬:
Magnetic resonance imaging was used to study the female sexual response and the male and female genitals during coitus. Thirteen experiments were performed with eight couples and three single women.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬:
The images obtained showed that during intercourse in the “missionary position” the penis has the shape of a boomerang and 1/3 of its length consists of the root of the penis. During female sexual arousal without intercourse the uterus was raised and the anterior vaginal wall lengthened. The size of the uterus did not increase during sexual arousal.

𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧:
Take ♥♥♥♥ from me.

hello! sorry for scare, but just notice profile on the Steam Community. you know how hard it are to find girls who play video game nowadays??? well, Im glad I stumble apon this little prof cause I gotta say.... ur prety cute!! ^ ((sorry for scare, no trouble ) well... I was wondering if u wanted to play csgo with me (Im a pro awper, so I can carry my little princes if need. =-}) CUZ I really want someone to play wit me.. hey hey, maybe even I could get you knife as little gift. you like Doppler? Me too, me too. anyways any, do you maybe have Skype? (no scare. no scare, I iust like meating eye to eye.) if we skype, I think we could have some good buddy commucation. :)) ( i can even turn down my V A P O R W A V E music in the background if you want...) add me if you want please, I jsit need friend maybe even girl friend, to play video with.m I can be the perfect guy for you, trust!! ill buy whatever, do whatever, okay?? jsit pick up that phone and CALL.

A fellow hentai enjoyer

+rep brad

Hakuna matata :)

Everybody look left
Everybody look right
Everywhere you look I'm
Standin' in the spotlight
Not yet!
Let every creature go for broke and sing
Let's hear it in the herd and on the wing
It's gonna be King Simba's finest fling
Oh, I just can't wait to be king
Oh, I just can't wait to be king
Oh, I just can't wait to be king

I think it's time that you and I
Arranged a heart to heart
Kings don't need advice
From little horn-bills for a start
If this is where the monarchy is headed
Count me out
Out of service, out of Africa
I wouldn't hang about
This child is getting wildly out of wing
Oh, I just can't wait to be king

No one saying, "do this"
Now when I said that, I
No one saying, "be there"
What I meant was
No one saying, "stop that"
Look, what you don't realize
No one saying, "see here"
Now see here!
Free to run around all day
Well, that's definitely out
Free to do it all my way

I'm gonna be a mighty king
So enemies beware
Well, I've never seen a king or beast
With quite so little hair
I'm gonna be the main event
Like no king was before
I'm brushing up on looking down
I'm working on my roar
Thus far, a rather uninspiring thing
Oh, I just can't wait to be king
You've rather a long way to go, young master, if you think

-rep probably has nits

Orphans are not the same as step sisters

Basically you walk into Red Lobster on a stormy Wednesday evening. You sit down with your wife and two kids. The waiter comes by to take your order as you hungrily ask for the endless shrimp.

15 minutes later everybody is served. Your wife and kids ordered the endless shrimp as well. As the night morphs into inky blackness outside you all talk and laugh and eat. You eat plate after plate after plate of shrimp. After a couple hours, you and your family are stuffed. You motion to the waiter to bring the bill and look down at your plate, letting out a small chuckle. It looks like you haven't even eaten a single bit of shrimp- a curious thing since you have been gorging yourself on shrimp constantly for the better part of two hours. But before you can puzzle over this small oddity any longer, the waiter bustles over to your table and hands you the bill.

+rep

bruh

4 (a)
What price does MMPGs charge for each paraglider?
Total
AO1: 1 mark
AO2: 1 mark
Award 1 mark for Total Revenue divided by Output £800 000/400 = (1)
£2 000 per paraglider (1)
Award 1 mark for OFR - accept total cost or fixed cost in place of total revenue in the calculation

Carrying out market research can be very expensive indeed. Decision makers have to weigh up the possible benefits against the considerable costs. The fact that so many organisations use market research extensively suggests that the benefits generally outweigh the drawbacks. Nonetheless, it is not fool proof and the quality of the research methods certainly influence the reliability of the data obtained.

 Sampling discrepancy can occur, especially if the sample is not big enough.
 Bias can occur if the market research method is not carefully constructed. Asking leading questions can distort responses and the behaviour of interviewers can influence respondents.

However:
 The use of market research is not without its problems. Even though some businesses invest heavily in market research, products still flop or do not reach the level of sales anticipated – even though the research data suggests otherwise.
 Not all market research is reliable because markets today are so dynamic. Springer Sports operate in a very dynamic market. Market conditions change so quickly that seemingly current marketing data may soon be misleading. Consumer behaviour is unpredictable, especially in a global marketplace, where patterns of consumption can vary considerably.

 Accurate, well-designed market research can provide a competitive advantage. Identifying a gap in the market and satisfying customer needs and wants prior to your competitors can prove very profitable. Can give a business first mover advantage. Shareholders will see such success reflected in both the share price and dividends.

 Can help business managers with predicting trends and makes forecasting more reliable - enhances forward planning. New trends and changes in tastes can be monitored and adjustments to products or services made accordingly. Sales are falling and they need to try and find out the reason why this is happening.
 Consumers may feel that their views are being taken into account and therefore brand loyalty may be developed. This helps to improve public relations and brings a business closer to its customers. Business becomes more market orientated. The environment in which they are operating is very competitive – can they afford not to undertake research when their competitors may well be doing so? Springer Sports is relatively small when compared to some sports retailers, for example, Sports Direct.

Indicative content:
 Reduces risk – resources are less likely to be wasted on the launch of products that research suggests will be unsuccessful.
 Helps in making more informed decisions. In new or dynamic markets up-to-date information is needed in order to keep ahead of the competition. Research undertaken in 2005 proved very beneficial to the business.

Band
AO2
AO3
AO4
3 marks
3 marks
4 marks
3
3 marks
Excellent application to the market situation facing Springer Sports Ltd.
3 marks
Excellent analysis of the impact of carrying out market research on a business.
3-4 marks
An excellent evaluation of whether the high cost of undertaking market research can be justified.
Clear judgements are made.
An overall judgement is offered.
2
2 marks
Good application to the market situation facing Springer Sports Ltd.
2 marks
Good analysis of the impact of carrying out market research on a business.
2 marks
A good evaluation of whether the high cost of undertaking market research can be justified.
1
1 mark
Limited application to the market situation facing Springer Sports Ltd.
1 mark
Limited analysis of the impact of carrying out market research on a business.
1 mark
A limited evaluation of whether the high cost of undertaking market research can be justified.
0
0 marks
No valid application.
0 marks
No valid analysis.
0 marks
No valid evaluation.

3 (c)
To what extent can the high cost of conducting market research be justified by Springer Sports Ltd. [10]

3 (b) (ii)
Analyse one benefit to a business of market segmentation. [2]
AO3: 2 marks
Award 1 mark for each valid analytical point
Indicative content:
 Identifying market segments will increase a business’s understanding of its consumers. (1) This will enable a business to vary its products to better suit the needs of its customers. (1) Customers may then develop greater loyalty to the business (1)
 May prevent promoting products to the wrong people. (1) Targeting the wrong customers can be costly and wasting resources in this way will damage profitability. (1)

AO1: 2 marks
Award 1 mark each valid point
Indicative content:
 Market segmentation consists of the breaking down of a market into sub-groups which share similar characteristics.
AO2: 2 marks
Award 1 mark each valid application
Indicative content:
 Springer Sports segments its market by gender and by age
4

3 (b) (i)
With reference to Springer Sports Ltd what do you understand by the term market segmentation?

 More people would be willing to risk making an investment into Springer Sports because they are only liable to lose the amount of money originally invested. This would not be the case if they were to join Harry as a partner. This proved a positive move for Harry as the new directors would also share the workload of the growing business.
 Changing the legal status offered greater opportunities for growth. Lenders tend to view companies more favourably than sole traders. Limited companies are regarded by many as a safer bet as they are required to comply with rules and regulations set out by the government. Therefore potential lenders are more likely to view Springer Sports as a business which is more likely to survive and prosper.

Indicative content:
 Changing the legal status to a limited company means that any potential shareholders in Springer Sports would have limited liability. As a sole trader Harry was personally liable for all the debts of the business. As a shareholder he would be in a less risky position and only liable for the amount of money he invested in the business. Financing the business by mortgaging his house was very risky.

Band
AO1
AO2
AO3
2 marks
2 marks
2 marks
2
2 marks
Two reasons for changing the status of the business to a private limited company are identified.
2 marks
Good application to the situation facing Harry as a sole trader.
2 marks
Good analysis of two reasons why Harry chose to change the legal status of the business.
1
1 mark
One reason for changing the status of the business to a private limited company is identified.
1 mark
Limited application to the situation facing Harry as a sole trader.
1 mark
Limited analysis of one or two reasons why Harry chose to change the legal status of the business.
0
0 marks
No reason identified
0 marks
No valid application
0 marks
No valid analysis

3 (a)
Explain two reasons why Harry may have wanted to change the legal status of the business to a private limited company.

 Local authorities also provide numerous services with the aim of improving the lives of those who live within their areas. Policing, fire services and defence are typical examples. Such services cannot be provided by the private sector. Non-excludability means that such ‘services’ cannot be paid for other than by taxation.  The BBC is a public corporation that aims to provide broadcasting services that are politically independent, informative and entertaining. If all broadcasting was privately run then independent reporting is likely to be compromised.

Education is provided by a range of public sector bodies who aim to ensure that all children receive a good education in a safe and healthy environment. There are private schools in the UK but school fees would be out of the reach of the majority of families. Some parents may choose not to send their children to school and this would have an impact on society.  The National Health Service aims to provide a service free at the point of delivery. Some would argue that such services should be paid for by individuals taking out insurance policies. Even in the USA, where there is no national health service, there is state provision for those who cannot afford to pay for healthcare.

Indicative content:  The public sector consists of organisations which are owned or controlled by central or local government.  The aim is to provide public or merit goods/services.  The provision and maintenance of the UK road network is undertaken by the Department of Transport – it aims to provide a reliable and safe transport system, whilst at the same time protecting the environment. Local authorities have responsibility for minor roads and the provision of such things as street lighting. Whilst much of the UK’s transport is provided by the private sector it is hard to imagine how the roads would be provided in the same way. There are toll roads and bridges but to have such a system on a wide scale would prove impractical. Safety may also be sacrificed for profit.

AO1
AO3
AO4
3 marks
3 marks
3 marks
3
3 marks
Excellent understanding of the public sector in the UK.
3 marks
Excellent explanation of how goods and services are provided in the UK.
3 marks
Excellent evaluation of the need for a public sector in relation to the provision of goods and services in the UK.
An overall conclusion may be drawn.
2
2 marks
Good understanding of the public sector in the UK
2 marks
Good explanation of how goods and services are provided in the UK.
2 marks
Good evaluation of the need for a public sector in relation to the provision of goods and services in the UK.
1
1 mark
Limited understanding of the public sector in the UK
1 mark
Limited explanation of how goods and services are provided in the UK.
1 mark
Limited evaluation of the need for a public sector in relation to the provision of goods and services in the UK.
0
0 marks
No knowledge demonstrated.
0 marks
No valid explanation
0 marks
No valid evaluation.

2 (b)
Discuss the view that there is no need for a public sector in the provision of goods and services in the UK.

AO2: 2 marks
Award 1 mark for Total Employed: 5 332 000 + 26 435 000 = 31 767 000
Award 1 mark for 5 332 000/31 767 000 = 16.78%
OFR 20.17% (1 mark)

Calculate the percentage of workers employed in the UK Public Sector in June 2016. (Answers to two decimal places)

 To convince potential lenders that the business is likely to be creditworthy. Bank managers are unlikely to be willing to support a loan application if they cannot see from the business plan that the enterprise has a good chance of success.  New enterprises can use the business plan to monitor their progress. Problems can be highlighted and costs controlled. Any issues that need resolving can be addressed.

Indicative content:  To help a new business survive the difficulties that it is likely to encounter when operating in a competitive market. Evidence indicates that those businesses that begin with a good business plan have a greater chance of survival.  A good plan will provide focus on a wide range of important issues, some of which may not be considered if a plan had not been drawn up. Whilst the manufacturing element of the business may be very important, it is pointless if weak marketing fails to create sales. Entrepreneurs do not always have a range of business skills and a business plan helps them deal with those aspects of running a business that they may have not fully considered.

Explain two reasons why Jemma advises young people wishing to set up as entrepreneurs to ‘put together a good business plan’.

Indicative content:
 The introduction – sometimes called the executive statement. It provides an overview of the business’s strategy and is evidence that the proposal is viable. It sets out how the business is going to be run.
 The financial forecast – this is likely to contain a cash flow forecast, budgets, profit and loss forecast and a break-even chart to help ensure sound financial management.
 Market research – this may include both primary and/or secondary research that is relevant to the market within which the business intends to operate.
 The personnel statement – how many employees will be needed and what skills will be required in order for the business to run effectively. Management and leadership should be identified.

1 (a)
Identify and describe two key components of a business plan to someone wishing to start up a new business.
Total 4

For each question there is a list of indicative content which suggest the range of business concepts, theory, issues and arguments which might be included in learners’ answers. This is not intended to be exhaustive and learners do not have to include all the indicative content to reach the highest level of the mark scheme.
The level based mark schemes sub-divide the total mark to allocate to individual assessment objectives. These are shown in bands in the mark scheme. For each assessment objective a descriptor will indicate the different skills and qualities at the appropriate level. Learner’s responses to questions are assessed against the relevant individual assessment objectives and they may achieve different bands within a single question. A mark will be awarded for each assessment objective targeted in the question and then totalled to give an overall mark for the question.

GENERAL MARKING GUIDANCE
Positive Marking
It should be remembered that learners are writing under examination conditions and credit should be given for what the learner writes, rather than adopting the approach of penalising him/her for any omissions. It should be possible for a very good response to achieve full marks and a very poor one to achieve zero marks. Marks should not be deducted for a less than perfect answer if it satisfies the criteria of the mark scheme, nor should marks be added as a consolation where they are not merited.

INTRODUCTION
This marking scheme was used by WJEC for the 2018 examination. It was finalised after detailed discussion at examiners' conferences by all the examiners involved in the assessment. The conference was held shortly after the paper was taken so that reference could be made to the full range of candidates' responses, with photocopied scripts forming the basis of discussion. The aim of the conference was to ensure that the marking scheme was interpreted and applied in the same way by all examiners.
It is hoped that this information will be of assistance to centres but it is recognised at the same time that, without the benefit of participation in the examiners' conference, teachers may have different views on certain matters of detail or interpretation.
WJEC regrets that it cannot enter into any discussion or correspondence about this marking scheme.

SUMMER 2018
AS (NEW)
BUSINESS – UNIT 1
BUSINESS OPPORTUNITIES
2510U10-1

GCE AS MARKING SCHEME

+rep thats a good thing fatty

-rep Minecraft PVP sweat