"Essentially, the two opposing sides of this refreshment war are of the same. Pepsi and Coke both belong to the clan of Cola, but despite this they battle, because it is in their own beneficial interests to provoke a thought encompassing war that drowns the more multi-faceted truth of drinkable liquid. So long as both sides can convince their followers that only two options exist, and that the latter is an enemy, the existence of alternative drinks remains hidden. In essence this war between Coca Cola and Pepsi is not between those two parties, but on the numerous smaller factions that pose a threat to the established cola duopoly, namely Rootbeer."

-Rootbeerologist, Rootbeer: A Critique of Duopolistic Beverage Culture (2023)