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This... stuff? Okay. I understand. You
think this has nothing to do with you.
You go to your closet and select, say,
that lumpy blue sweater because you're
trying to tell the world that you take
yourself too seriously to care about
what's on your body. What you don't
know is that your sweater is not blue.
It's not even sky blue. It's cerulean.
You also don't know that in 2002, De
La Renta did a collection of cerulean
gowns, Yves St. Laurent showed a
cerulean military jacket, Dolce did
skirts with cerulean beads, and in our
September issue we did the definitive
layout on the colour. Cerulean quickly
appeared in eight other major
collections, then the secondary and
department store lines and then
trickled down to some lovely Casual
Corner, where you no doubt stumbled on
it. That colour is worth millions of
dollars and many jobs. And here you
are, thinking you've made a choice
that exempts you from the fashion
industry. In truth, yo