What’s goop?
In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it. We don’t mind being the tip of the spear—in short, we go first so you don’t have to.

We do not believe that beauty products need to be toxic to us in order to be luxurious and effective—and we have the clinical testing to prove it. We curate the best in clean beauty and also make our own line of glow-inducing skin care.

We think it’s possible to build a great wardrobe from a handful of beautifully made essentials that will last for years. This is reflected in the styling stories we put together, our tightly curated fashion shop, and in G. Label, our fashion line that launches in monthly capsule collections.

Along with the products we make ourselves, we have a tightly edited wellness shop of tools vetted for efficacy by our in-house research scientists. Because pleasure is an important pillar of well-being, we have a carefully curated sex shop, too.

On The goop Podcast, GP and Erica Chidi Cohen chat with leading thinkers, culture changers, and industry disruptors—from doctors to creatives, CEOs to spiritual healers—about shifting old paradigms and starting new conversations. Tune in to hear from Oprah, Brené Brown, Bryan Stevenson, Joe Dispenza, Zach Bush, Johann Hari, Peggy Orenstein, Elizabeth Gilbert, Erin Brockovich, and more.

We have permanent brick-and-mortar stores in LA, Montecito, Sag Harbor, and Mauna Lani and a constantly rotating assortment of pop-ups across the globe. When it’s safe to gather in groups, we look forward to hosting events in store again—everything from clean beauty master classes to mind-expanding energy readings. In 2020, after eight in-person wellness summits, we brought In goop Health online. While we’re very into the virtual program, we’re of course dreaming about a return to an IRL day, too.