Peppa Pig is a British preschool animated television series directed and produced by Astley Baker Davies in association with Entertainment One, Nick Jr. and Channel 5. The show revolves around Peppa, an anthropomorphic female pig, and her family and peers. The show originally aired on 31 May 2004, and there have been six series as of 2019, the most recent of which commenced broadcasting in February 2019 in the UK. The series is shown in 180 territories including the UK and US. Reruns are also broadcast on the Nick Jr. on Nick block as of November 15, 2013.

On 31 December 2019, Hasbro acquired Entertainment One, including the Peppa Pig franchise, for a US$3.8 billion deal.

On 31 January 2020, Harley Bird announced that she would be stepping down from the role of Peppa Pig.