Pre-order's up and available now. It'll probably be worth it for early access, so I already grabbed the digital standard version for $60...and already hoping it'll actually be possible to download it when it comes out.

If you want worthless in-game items that they'll probably be giving away to everyone in six months, get the digital deluxe for $80, and if you're a flaming neckscarf-wearing homosexual, get the collector's edition for $150.

http://www.swtor.com/preorder/?sourceid=eag3012