New devices were a necessity with new needs being brought up during day-to-day life in the ‘50s. “Hotpoint Electric Servants”, a General Electric product line, is a home appliance brand that was administered to fridges, microwave ovens, kettles, fans, radios, etc. It was marketed to husbands as something that their wives would greatly appreciate for their “beauty and impresses with its efficiency and a lasting economical service that means worthwhile savings.” It was also sold as an item that you would have to wait for before you could have it, that demand was so high in dealers that supply would have to wait until orders were placed or that you would have to wait until one was in.
The Lees and Senyard products were marketed as tools that relieved wives of difficult, tedious work, poising the women in advertisements as relaxed. These various items are still placed as items necessary for a house, but they are now marketed as convenience items and it is their quality and capacity that are hooks, not hard working women in need of relief.