WARNING... DO NOT BUY RUBIES
I have played this game for a decade now and with the release of the big "rubies" patch yesterday 12/18/2024 where they wanted to make rubies the same on PC as they are on mobile I have to say this is the BIGGEST mistake of the games life. Bigger than clicker heroes 2 IMO. It was wonderful seeing the CH1 team come back and do some small updates to the game throughout the past few months but this one is terrible and I will outline why here. Sure it seems nice to start with as you get 10x your current rubies but here is what I have currently found out.

What is affected by the 10x
Your previous rubies prior to patch.
Everything in the shop.
Clan Rubie Rewards, Boss Prices, & Reclear Attempt.
Cant check myself but I heard also the purchase of new mercenary's.

What is only 4x
The random fish that pop up. (Yup instead of giving you 10-20 which is where I thought they would be when I heard 10x all rubies they only give you 4-8. Depending on if you have the ancient that doubles the rubie reward.)

Edit: 12-19-24 3:25pm PST
Originally Wrote:
What is only 2x
Mercenary quests give about a 2x rubie reward from where they were prior to the update. If they wanted to keep the same rubie economy they should have 10x the rewards but didn't.
Update:
It seems that the Mercenary quests have been stealth buffed some time today to have the 10x increase. A good change but that still misses the random fish!. Change the fish and the game will be to the original state. Sadly it will forever be tainted by this attempt especially with no comment by the dev.

Two out of the three biggest ways to get free to play rubies has been nerfed through this patch. They drastically slowed the rate at which the player gets rubies in the early game and it is quite a shame to see this happen. Hopefully the team either reverts this patch which I don't see them doing as it would take them a lot of work rewriting the conversions to do so or what I would rather see them do is to just make the rewards of the ladder 2 10x so we get back to where we were on the rubie economy an update ago. This seems like a desperate ploy for them to make money and its quite dispicable without them making any actual new content to the game.

TLDR: Recent changes made rubies harder to get with heavily inflated costs. Dev's should be ashamed of themselves and change this immediatly.

why did all the ruby prices go up by literally ten times???

Was a fun game until they rolled out some new changes that seem to make everything more expensive and more of a grind than before. Plus your mercenaries seem to die more often now and are more expensive to revive. It was fun while it lasted.